Project:
Rocky Mountain High
Activation
Client:
Carl’s Jr.
Overview:
Carl’s Jr., a long-standing fast food chain was losing it’s footing in American culture. How can we make a brand relevant, turn some heads with younger generations and get lots of press while we’re at it?
Introducing the Rocky Mountain High Cheeseburger Delight — a CBD-infused burger available in one store on one day only.
Credits:
Executive Creative Director: James Bray
Creative Director(s): Lucas Casão, Guilherme Rácz
Associate Creative Director & Design: Rafael Beretta
Associate Creative Director(s): Cristin Barth, Ashley Herrin, Brunno Cortez
Copywriter: Clark Chamberlin
