Project:
Off My Insurance
Activation
Client:
Progressive
Overview:
In 2018, we pitched Progressive Insurance a Father’s Day activation they couldn’t ignore. So much so that they finally decided to make it come to life a year later for Father’s Day 2019.
The idea was simple; give dad a gift he really wants this Father’s Day — the sweet smell of financial relief. Get Off My Insurance, the new eau de parfum from Progressif.
Credits:
Executive Creative Director: Sean McBridge
Creative Director(s): Nate Donabed, Josh Kahn
Assoc. Creative Director(s): Cristin Barth, Ashley Herrin
Art Director: Helen Rieger
Copywriter: Zoe Meyers
On-Set Photographer: Ashley Herrin
Studio Photographer: Anthony Adamick
